The iGaming industry, which encompasses online casinos, sports betting, poker, along with other forms of internet gambling, is continuing to grow exponentially in recent years. A significant driver with this growth is affiliate marketing online, a performance-based marketing model where affiliates (marketers) promote iGaming brands and earn commiss
Lead generation will be the lifeblood of any business. Without a steady flow of leads, even the most innovative services and products can fight to find success. In today’s competitive landscape, conventional methods of to generate leads may not be enough. To stand out and attract high-quality leads, businesses must think creatively and strategica
The digital advertising landscape is increasingly dominated by programmatic advertising, an approach that automates the buying and selling of online ad space. At the heart on this ecosystem are two critical components: demand side platform vs supply side platform. Both play essential roles in connecting advertisers with publishers, however they ope
In the highly competitive arena of mobile apps, user engagement is often a key determinant of success. One with the most effective tools for maintaining and increasing user engagement is mobile push notifications. These brief, timely messages appear on a user’s mobile device, providing information, updates, or incentives made to bring the user ba
In today’s digital age, businesses rely heavily on internet marketing to reach and engage with their audience. But how do companies know if their online marketing efforts are effective? The answer lies in web analytics in digital marketing. This field has evolved into a critical component of marketing strategies, providing businesses with all the